Wednesday, May 9, 2012

6 Ways To Drive Traffic to Your Website with Youtube


6 Ways To Drive Traffic to Your Website with Youtube

Youtube is a famous video search engine, recently purchased by famous search engine Google. There are lot of advantages associated with Youtube and one of them is that you can promote your business online via video. If you are offering any services, or a product or you are just willing to spread the word about your identity, then I can say that youtube can be the perfect platform to market yourself.
There are many ways you can drive traffic to your website – like famous webmaster forums, Facebook, Twitter, Blogs, etc. I can understand you are using all above mentioned platforms to market your business, but if you are missing Youtube then you are missing a great opportunity to market your business.
Every thing in this universe is systematic; The creator of this universe has systemized every thing in this universe. God has created Clouds, then it rains water from rains flows in the streams and that water is used for cultivation which is later used by each and every living creature. In the same passion, if we want to be successful then we need to be systematic.
If you are planning on promoting your business online with Youtube, I can surely say that you need to follow some systematic methods to promote your video in Youtube, the video search engine:

1) Comment Videos

Youtube is now a huge community of people who place their videos in the giant database of Youtube on a daily basis. You need to appear among them by leaving a comment or no one would know you were there and would miss out on your voice and in turn, they could miss out on your brand! Visit your favorite videos and comment on them, it will automatically spread a word about your identity. Meaningful and insightful comments, especially on videos related to your niche, are invaluable in positioning yourself as an expert in your field to anyone who reads your comment and clicks through to your profile – and ultimately your website and brand!

2) Right Time to Post Your Video

You have just posted your video and you think you are failing to attain valuable visitors. It is best to do a little research and pinpoint the best time to post so that your video is in front of the most people and reach the people interested in your niche. Lets say you are posting a video regarding famous beaches of world, then you should make sure that when you post that video, the people who love travel and beaches can see it and have the time to visit these kind of videos. Everyones audience has different peak social network usage times, so the key is finding those opportune moments and using them to your marketing advantage.

3) Video Responses


Even Old Spice utilized video responses in their most recent campaign!
Personally I can say that video responses are one of the perfect ways to attain a lot of visitors to your video. If you are good in capturing natural videos; you should search the videos in your niche, and you should post meaningful and insightful video responses to those videos in your niche. Again this will help position yourself as an expert in your field if your video adds value to the original or to your audience in that niche.

4) Videos in Series

A single video can be beneficial to attain lot of traffic to your video, but it is even better if you keep your visitors happy with a series of videos. If you are posting a series of videos, I can surely say that you will have many marketing benefits and constant viewers of your videos. If you stay consistent and post regularly then people will consistently come back for more of your information and even make a routine out of looking forward to it.

5) Search Engine Friendly Videos

If you are SEO Expert offering affordable SEO services then you can understand what I mean. You need to follow some guidelines provided by search engines to have better ranking. I have already told you that Youtube is recently purchased by Google, so you can visit Google guidelines for successful marketing of your videos. Building organic search is probably the best thing you can do for any site to build the brand and traffic over time. Invest your time in learning the guidelines so that you build a great base to build upon, it will pay off in the long run.

6) Keep Length of Your Videos Short

Don’t post lengthy videos, but try to keep your videos short. This is the golden video rule as most people these days cannot find enough time to stick their eyes on a single video that is super long. The ideal time for a video is between 3-5 minutes. It will also help the youtube search engine to rank your video higher than some videos that are longer.

The Billion Dollar Lost Laptop Problem – The Cost of Lost Data & How To Protect Yourself.

The Billion Dollar Lost Laptop Problem
Every time a business laptop is lost and/or stolen, an organization takes a direct cost hit. But how much of a hit might surprise you. What would your organization do if it realized that each year it’s losing millions of dollars in this way? Odds are, that it would be far more diligent in the practice of protecting laptops and data.
Last year, the Ponemon Institute released a study (conducted independently and sponsored by Intel) of The Billion Dollar Lost Laptop Problem, an independent benchmark of 329 private and public-sector U.S. organizations — ranging in size from less than 1,000 to greater than 75,000 employees and representing more than 12 industry sectors — to determine the economic cost of lost or stolen laptops. What they found: The cost is huge.
Organizations that participated reported that in a 12-month period 86,455 laptops were lost or otherwise went missing. That added up to about 263 laptops per organization on average.
According to an earlier Ponemon Institute study (conducted independently and sponsored by Intel), The Cost of a Lost Laptop, the average value of a lost laptop is a staggering $49,246. This value is based on seven cost components: replacement cost, detection, forensics, data breach, lost intellectual property costs, lost productivity and legal, consulting and regulatory expenses. It’s important to point out that the smallest cost component is the replacement cost of the laptop.
Some of the salient findings from The Billion Dollar Lost Laptop Problem report:
  • Forty-three percent of laptops were lost off-site (working from a home office or hotel room); 33 percent lost in transit or travel; and 12 percent were lost in the workplace.
  • The total economic impact for 329 participating companies is $2.1 billion, or on average $6.4 million per organization.
  • Out of the 263 laptops per organization that are lost or go missing, on average just 12 laptops were recovered.
  • Twelve percent of organizations said they don’t know where employees or contractors lose their laptops.
  • Although 46 percent of the lost systems contained confidential data, 30 percent of laptops lost had disc encryption, 29 percent had backup, and just 10 percent had other anti-theft features.
  • Industries that experience the highest rate of laptop loss are education and research; health and pharmaceuticals were next, followed by the public sector. Financial services firms had the lowest loss rate.
  • Laptops with the most sensitive and confidential data are the most likely to be stolen. However, these laptops are also more likely to have disc encryption.
  • Average loss ratio over the laptop’s useful life is 7.12 percent. That means more than 7 percent of all assigned laptops in benchmarked companies will be lost or stolen.
But Who is Minding all the Data?
Not nearly enough organizations, it appears. Given the significant financial impact of missing laptops and the vulnerabilities of stolen laptop data, it is astonishing that the majority of these companies aren’t taking even basic precautions to protect them.
The worst cost component is the data breach. A stolen laptop can be easily booted to reveal passwords, stored temporary files the user was even unaware of, and access to VPN connections, remote desktops, wireless encryption keys and more.
That’s enough reason to do something. Here are your best options for protecting your organization’s data integrity against all of that potential mayhem.
The Billion Dollar Lost Laptop Problem
  • Full Disk Encryption: Full disk encryption prevents unauthorized access to data storage. Under this scenario, nearly everything is encrypted, and the decision of which individual files to encrypt is not left up to users’ discretion.  But all too often, end users choose to disable the full disk encryption, probably because they incorrectly assume it significantly slows all of the processing.
  • Anti-Theft Technology: Laptops can disable themselves, when the hardware observes suspicious activity, if they get lost or stolen. When the laptop is recovered, it can be easily reactivated and returned to normal operation.
  • Data in the Cloud: Keeping sensitive material off your laptop by storing data in the cloud is not a viable solution, because that does nothing to protect the data. Such data is easily accessible by simply cracking the login credentials. Worse yet, the existence of a full backup actually increases the cost of a lost laptop, because backups make it easier to confirm the loss of sensitive or confidential data, resulting in greater expense from  forensic diagnosis and recovery efforts.
Just like good ole’ Smokey the Bear says about you and forest fires (in regards to data loss), only you can stop it.

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